Table stakes, incrementals, and delighters

Features of a product can be classified as

1. Table stakes: features the product must have otherwise people won’t buy (e.g. phone service in iPhone)

2. Incremental: the more the better (e.g. capacity)

3. Delighters: users don’t expect but feel happy (and willing to buy)

Source:

http://www.good.is/post/object-lessons-from-the-iphone-s-dropped-call-problem/

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写作助手，把中式英语变成专业英文

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