“You’re Not Important to Me but I Want To Meet With You”

33 sec read

Steve Blank
(Image from his blog)

Like Steve Blank’s many other stories, this one is very interesting. Steve Blank is well known in startup community. He was a sucessful entrepreneur (co-founder of E.piphany), influential teacher, and very generous in giving advice to startup founders. I was fortunate to be in one of his classes called “The LeanLaunch Pad” at Stanford back in 2011.

In this story, a startup founder wanted to incorporate the frameworks and templates in Steve’s book to their product and asked his investor to make a connection. When Steve sent an email to the founder suggesting a few dates to meet, the founder replied that his admin would coordinate a date.

What’s wrong with the founder’s response? What can we learn from the story? Instead of spoiling the story here, I encourage you to read it in Steve’s blog at https://steveblank.com/2020/03/04/youre-not-important-to-me-but-i-want-to-meet-with-you/ I am sure you will find it both entaining and instructive.




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