浙江大学的刘涛研究员,博士生导师, 为大家讲解一篇商科领域的EEG文章: Samuel B. Barnett, and Moran Cerf (2017), “A ticket for your thoughts: Method for predicting content recall and sales using neural similarity of moviegoers,” Journal of Consumer Research, 44(1), 160-181. 下面是报告视频。第一个是在Youtube,第二个是在youku。
Youtube:https://youtu.be/TLo2bZCCLPc
Youku: https://v.youku.com/v_show/id_XNDczMDg5NzY1Ng==.html